We’re excited to share with you our company’s transformation from RingAround to ShineOn! We wanted to take a moment to reflect on where we came from, talk about why we decided to transition to this new brand, and explain how we’ll be moving forward.
Where RingAround came from
What transforms a piece of jewelry from an accessory to a treasure? Sure, there’s the worth of a piece that has been handcrafted with the finest materials. But what if your jewelry represented a part of what makes you unique? When your pendant, ring or bracelet shares something incredibly personal about who you are, it has a worth beyond what you can buy in a store.
That type of unique product is exactly what we have worked to offer our customers. We founded RingAround in 2015 with a goal to change the jewelry market by combining the superior quality of handmade, store-bought jewelry with original designs that you could never find in stores.
We hit the ground running and have now shipped over 12,000 items. Our top selling designs spoke to the qualities and interests of our diverse customers. From the Vietnam Veteran ring, to the Love Wine Necklace and Earrings, to the Rainbow Bridge charm and bangle; every piece gleamed with the pride of the buyer. It was obvious that to our customers, the jewelry they purchased through RingAround was more than just an accessory.
We also learned an immense amount over the past year, and we couldn’t be more grateful to our customer family for standing by us as we learned from our mistakes. One of our biggest challenges was keeping up with the increasing amount of customer outreach due to our growth. We heard you, and commit to providing you with more reliable customer service. RingAround was the younger version that had to grow and flourish to give way to ShineOn. With the future wide open and a new leaf turned over, we’re ecstatic to move forward with our new identity!
What we’re embarking on is unprecedented in the current jewelry market. As ShineOn, we represent an unexplored channel through which people can access unique, handmade-to-order jewelry from anywhere in the world. The very essence of the name ShineOn denotes the smile on our faces as we first unwrap the jewelry, the glow of pride when wearing it out, and the gleam of the jewelry itself.
It is no coincidence that we chose the Peacock to represent ShineOn. The Peacock is the possessor of some of the most admired human characteristics. It is a symbol of integrity and the beauty that comes with embracing one’s true colors. On an even deeper level, the Peacock is thought to be the modern manifestation of the mythical Phoenix. This legendary creature is consumed by fire to then be reborn in the ashes, strikingly similar to the minting process of precious metals being forged into jewelry – a subtle connection that ties us ever more closely to our bold, new logo.
One of the most spectacular displays occurring in nature, the Peacock is a creature that draws awe and fascination across cultures and demographics. At ShineOn, we aim to provide jewelry that brings the same admiration to the wearer, a human version of the Peacock’s splendid feathers.
The New ShineOn
Of course, there’s more to an identity than symbols. We’re working hard to build new features and add key new team members based on your feedback, particularly around our communication processes.
Have a question or concern? We now have full-time customer support via email. Write to us at firstname.lastname@example.org and we’ll get back to you by the next business day, Monday – Friday from 9am – 5pm ET.
Want to know where your jewelry is? You can now check the status of your order through our Order Tracker along with regular tracking updates sent to your email inbox.
We’ll continue to develop and improve these features as we grow, always putting our customer’s experience at the forefront of our focus. The new look and features are supported by our team of employees that are devoted to making ShineOn the revolutionary company we envision it to be.
With all of this exciting growth on the horizon, we would be remiss to not give credit where credit is due. We would not be here without your continued patience and support, and we cannot thank you enough for standing by our side through this journey.
As a small token of our gratitude, we’re offering the code “SHINEON” for free shipping on your next order. The code must be entered at checkout to apply.
With this new identity in hand and our shared mission to bring high quality, personalized jewelry to the world, we invite you to join us in the galvanization (all jewelry puns intended) of ShineOn as an innovative force in the jewelry market.
Eric, Ben & Neil